Marketing and Customer Services

Building and maintaining successful relationship with customers is an essential part of modern business. LCCI International Marketing and Customer Services Qualification are designed to be an indication of excellence in this field

Qualifications

Exam Availability

Level

Description

Advertising

Series

3

Test knowledge and understanding of key areas associated with advertising such as development and delivery of message, production of materials and best practice.

Customer Services

Series

2 & 3

Aimed at ascertaining the candidate's grasp of the key elements of good customer service and the system and procedures that enhance delivery of reliable and effective service

E-Commerce

Series + On Demand

2 & 3

Covers business models, market dynamics, finance and security issues pertaining to the increasingly important field of conducting business over the internet

Internet Marketing

Series + On Demand

3

Test a broad understanding of the full range of Internet Marketing activities and the difference between using Internet versus more traditional marketing media.

Marketing

Series

2 & 3

Offers a broad overview of marketing and the role of the marketing professional. Topics include marketing implementation, strategies and tactics as well as research, analysis and decision making

Public Relations

Series

3

Intended for those wishing to demonstrate a knowledge of the core activities of public relations, including communication techniques, as well as media relations

Selling and Sales Management

Series

3

Ideal for candidates already working in sales or wishing to work in sales management. Test knowledge of sales techniques, as well as the management of the sales process.